Derby Grammar School students take part in the Young Enterprise Company Programme every year which is renowned as the ultimate teenage enterprise challenge. Over the course of a year groups of students create and run real profit-generating businesses under the guidance of an expert business volunteer.

They draw up business plans, create products and services, raise share capital, sell to the public at trade fairs and face fierce scrutiny from judges in several grueling rounds of the competition.

At the start of the school year our team of ten Lower Sixth students came together to decide what their business would be and how they would generate income and profit. Roles were allocated across the team, from Sales, Marketing and Operations Director positions through to IT, Finance and HR. They named their company Fusion.

After evaluating lots of ideas they eventually settled on selling giftware. Their product range consists of key-rings, the manufacture of which utilises equipment available in the DT lab at School for customising individual products with names, as well as decorative candles and cushions.

Fusion have attended fairs and events to sell their products throughout the year. They are currently busy preparing products and a presentation for the judging round of the local heat at Derby’s intu shopping centre. Success at this stage will see them moving on to the regional heats.

Luca, Fusion Director, said: “We are learning so much about working as a team and how to work efficiently and effectively together – it wasn’t easy to start with. We’re also really enjoying the process of learning how to get a business up and running.

Fusion will be at Derby’s intu shopping centre on Wednesday 28 February.