Our A Level Product Design students spent Monday at the Warwick University campus hearing from leading design specialists at the Product Design in Action conference.

The morning was spent hearing from industrial designer Sebastian Bergne, product designer Theodora Alfredsdottir and Kristine Jaeger of the Jason Bruges Studio Ltd. Each session was followed by a really useful Q&A session.

The afternoon began with Pascal Anson, an artist and designer who ‘makes ordinary things extraordinary’. He lectures at institutions and conferences globally, and works with clients from Levi’s and Sony to British Airways.

In his session he explored and demonstrated the creativity and resourcefulness a designer needs when approaching any design situation. Pascal’s session ended with a group exercise to group exercise to reinforce the need for sketching skills within the creative process.

The day finished with James Trim of Jaguar explaining how a car is designed for 20 years in the future. He explored the creative process of designing a vehicle and gave invaluable insights in to a career in design.

Paul Lakritz, Head of Product Design at Derby Grammar School said: “This was a really useful day for our students. The opportunity to hear from such a varied and expert field of designers in one day was marvelous.

They gained a real-life appreciation of design strategies and creativity and also got an insight in to some of the different careers available in product design.

We ended the day meeting one of our alumni, James Phipps, who is in the second year of his engineering degree at Warwick University.”